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Wake & Bake Bread

Wake & Bake Bread
The Wake and Bake Bread maker is being introduced to the market to feed a small household with fresh bread without creating any extra food waste. In a small household of one or two, it is difficult to buy fresh foods without letting any go to waste. Wake and Bake Bread is looking to change that by providing zero waste of food while still providing fresh baked bread everyday. This opportunity will allow people to start eating healthier without worrying about finishing it by a certain date.

User Persona
Jason & Amy Limbird
 26 & 28 years of age
Couple that moved into the city after school to be within walking distance from their jobs. Both being environment friendly and like doing what they can to help, including finding ways to eliminate as much waste as possible. This includes their food, where they make sure to only buy what they know they can use before going bad. As well as cooking fresh foods from scratch to ensure they know what’s going into all their meals.
1. On-machine storage
Storage that stays with the machine that you refill when needed. Machine will correctly dispense the amount of each ingredient into the mixer
2. Store-away storage
A container that you store away in a separate area that correctly has the measurement of each ingredient
3. Mixer pods
A flavor pod that contains the correct amount of dry ingredients for the bread. The water and oil stay on the machine
Full process book
Wake & Bake Bread
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